WITT (Wellness in Travel & Tourism) and the Wellness Tourism Association (WTA)—which were recently aligned with the founder of the former acquiring the latter—are launching a “first-of-its-kind” global initiative designed to help hotels integrate authentic, holistic and high-quality wellness into every guest touchpoint.

The Wellness Tourism Association (WTA) late last week announced its relaunch as a for-profit entity under the ownership and leadership of Robin Ruiz, Founder and CEO of WITT (Wellness in Travel & Tourism). Ruiz now also serves as WTA’s president and CEO.

Travel brands should be capitalising on the rising interest in wellness and luxury travel sectors across three key consumer archetypes, the latest Global Wellness Institute (GWI) report shows. Findings from the research, revealed this week at International Luxury Travel Market (ILTM) Asia Pacific, show wellness tourism is one of the fastest-growing segments in the wellness economy today, and APAC is the fastest growing market, expected to be valued at over US$250 billion.