Indian Hotels Company, India’s largest hospitality company, shared that its Taj brand has yet again been named the ‘World’s Strongest Hotel Brand’ by Brand Finance. This marks the fourth time Taj has achieved this distinction.

The Indian Hotels Company Limited (IHCL) is introducing the iconic Taj brand in Rishikesh with the opening of Taj Rishikesh Resort & Spa, Uttarakhand. It will be the company’s third hotel in the state.