The introduction of a new series of suites, branded under the name the Concierge Collection, is part of Atlas Ocean Voyages’ plan to enhance its cruise offering by blending space with refined in-suite touches and exclusive perks.

As of 1 April 2026, guests staying in Azamara’s top tier suites will enjoy a newly elevated experience as part of a guest-led enhancement program.

A new initiative is underway to elevate the Virtuoso luxury travel experience through the introduction of a dedicated suites program, set to roll out in 2025.