One of the highlights from Signature’s recent Owners’ Meeting in San Diego, California, was the introduction of Storybook, a new AI-driven tool that will help the network’s luxury travel advisors find the right products for their clients, as well as the most efficient way to pitch the product to them.

Just about every cruise segment this year is outperforming 2024 numbers, according to Signature Travel Network. At its recent Owners’ Meeting, newly minted president Karryn Christopher shared some sales and marketing updates, including that the network is up 8% in same-store sales versus the same time last year.

Signature Travel Network on 3 September kicked off its annual Owners’ Meeting in San Diego at the Hotel del Coronado. The event has brought together more than 500 Signature agency owners, preferred partners and Signature leaders.