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HERA

  • Accor to reward top-selling travel advisors

    July 29, 2025

    Thirty-three top-performing advisors will win a trip to Colombia

    Accor is looking to reward 33 top travel advisors that are members of its HERA loyalty and rewards program with a stay at Sofitel Legend Santa Clara Cartagena and the Sofitel Barú Calablanca Beach Resort in Colombia.

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  • Advisor take-up of Accor’s HERA program soars

    July 5, 2024

    Circa 10,000 members registered within 50 days of launching

    Accor’s new travel advisor loyalty and rewards program, HERA, has proven to be a huge success since its roll out online seven weeks ago. HERA, Accor Travel Advisor Program is the latest trade program launched by Accor and includes more brands, more features and more capabilities compared to the former platform, as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity.

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  • Accor introduces advisor rewards program for luxe brands

    May 14, 2024

    HERA is positioned within Accor’s Luxury & Lifestyle division, across 11 brands

    Accor has unveiled a new worldwide loyalty and rewards program exclusively for travel agents called HERA, Accor Travel Advisor Program. This new program includes more brands, more features, and more capabilities as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity.

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