Accor Plus, the Asia Pacific loyalty subscription programme of Accor, is set to undergo a refresh this spring. On 1 October 2025, all existing memberships will be upgraded to ALL Accor+ Explorer, unified under a premium flagship product. Members, according to Accor, will then be able to enjoy greater value with guaranteed ALL Accor Gold status or higher, two nights free every year and expanded global discounts.

Accor is looking to reward 33 top travel advisors that are members of its HERA loyalty and rewards program with a stay at Sofitel Legend Santa Clara Cartagena and the Sofitel Barú Calablanca Beach Resort in Colombia.

Emblems Collection, part of the Accor group, has signed three exceptional properties that will join the luxury brand in 2026, marking a major step in its development in Italy – a country synonymous with heritage, artistry, and refined lifestyle. The three new hotel addresses embody the essence of Emblems: when luxury meets intimacy, through singular design, rich storytelling, and a profound sense of place.

Reservations have opened for the first Caribbean voyages of Orient Express Corinthian, which begin on 12 October 2026. Departing Lisbon, Orient Express Corinthian will offer a transatlantic 14-night voyage to Barbados, positioning to the Caribbean where she will operate exclusively until March 2027. The 14-night voyage is priced from 60,200 Euro per suite for two people, based on a Suite Panoramique.

Fairmont Hotels & Resorts, in collaboration with Keystone Resorts, has officially unveiled Fairmont Udaipur Palace, a sprawling estate set atop the ancient Aravali Hills, marking the Accor-owned brand’s third Indian property.

With properties ranging from heritage icons to remote resorts, Fairmont Hotels & Resorts is leaning into its differences while unifying the guest experience around personal, heartfelt moments as part of a new repositioning strategy.

Sam Panetta has been appointed General Manager of Sofitel Sydney Darling Harbour, succeeding Greg Brady after his retirement.

Although Orient Express Corinthian will be similar in size to other new luxury yacht products from rival hospitality brands, the experience will be entirely different, Global Chief Sales Officer Accor Luxury & Lifestyle Pascal Visintainer has insisted.

The Rimrock Banff hotel in the Canadian Rockies has been confirmed as the first Emblems Collection property in North America.

Private membership group, Exclusive Resorts, has entered into a strategic partnership to drive the growth and expansion of Accor’s private homes business unit, Onefinestay.

Lucknam Park in Bath, UK will officially join Accor’s Emblems Collection in Q4 2025. This landmark moment will see the British icon as the first Emblems property celebrating intimate luxury, unique character, elevated design, and bespoke service – marking a significant milestone in the global journey of the Emblems brand.

Shanghai landmark, the Peace Hotel, will undergo an extensive transformation before reemerging in 2027 as the Raffles Peace Hotel Shanghai.