Forbes Travel Guide (FTG)—which operates a global rating system for luxury hotels, restaurants, spas, ocean cruises and their restaurants—this week announced the appointment of Tim Brooke-Webb as its new chief commercial officer.

Brooke-Webb joins FTG with nearly two decades of experience in the international hospitality industry and following his tenure as managing director of The World’s 50 Best. Over the course of 15 years, he led 50 Best from a single restaurant awards list into a globally recognized portfolio that includes The World’s 50 Best Bars, The World’s 50 Best Hotels, The World’s 50 Best Vineyards, 50 Best Discovery and multiple regional editions.

During his time at 50 Best, according to FTG Brooke-Webb played a pivotal role in expanding its global footprint. He was also instrumental in elevating the industry’s top talents and trends on an international stage.

As CCO, Brooke-Webb will lead FTG’s global outreach strategy, strengthening its partnerships with luxury hospitality brands and driving initiatives that further enhance its impact on the industry.

“We are proud to welcome Tim Brooke-Webb to our leadership team,” said Hermann Elger, CEO of FTG, in a press statement. “Tim brings unmatched expertise in brand building and community engagement, which will be invaluable as we continue to expand our global presence and deliver even greater value to our partners.”