Travel Associates has unveiled its first new-look flagship boutique in Adelaide’s newly renovated Burnside Village, with the new store reflecting the brand’s vision for the future of in-person travel booking.

The boutique is located in the centre’s luxury precinct, with Travel Associates General Manager Rachel Kingswell explaining that it demonstrates the brand’s shift toward a more bespoke, boutique-style service offering

“Burnside Village is synonymous with style and sophistication, making it the perfect home for our new-look flagship boutique,” Kingswell said.

“Our future direction is based around centring Travel Associates as a truly boutique travel retailer – think about those personal, high touch experiences you have when purchasing a luxury item in person – booking a luxury holiday should feel no different.”

To celebrate the launch, Travel Associates hosted an intimate event with its VIP clients on Tuesday afternoon.

“What we see clearly at Travel Associates, reinforced by clients attending our opening, is that the high-net-worth customer has a strong preference to book in person over online or with a home-based advisor,” Kingswell said, referring to the trust built up in such an interaction,” Kingswell said.

““With that in mind, we wanted to create a space that feels as elevated as the journeys we design.”

Krystal Savage, Burnside Village Business Leader and long-standing Travel Associates advisor, shared her excitement about welcoming clients to the new space – her second boutique in Adelaide.

“To be able to have a beautiful new space for clients to book their dream holiday makes all the difference and is equally inspiring for our advisors,” Savage said.

“Every detail of this flagship has been considered with our clients in mind. It’s a place to pause, plan and dream about what’s next – whether that’s a bespoke safari, a private villa in Europe, or a once-in-a-lifetime cruise.”