Fresh off the launch of its fourth ship, Brilliant Lady, Virgin Voyages is “shaking up the cruise industry with a whole new playbook for how vacations are booked.” Starting from 7 October 2025, Virgin Voyages will debut “VoyageFair Choices,” a new fare model created in response to guest and travel advisor feedback.
The new model introduces three distinct pricing tiers for Sea Terrace and below cabins, each designed to give guests greater flexibility in how they book. At the heart of this new system, according to Virgin Voyages, are four goals: to give guests better price transparency, make fares easier to compare across the industry, offer more flexible and competitive options for different budgets, and respond to guests’ and advisors’ call for more choice.
About the New Options
With the Base fare, travellers can choose the most value-driven option. This non-refundable fare introduces a new Basic Wi-Fi tier for one device per guest (designed for social media, messaging and light browsing). Dining reservations open 15 days before sailing, and while changes to names, cabins or dates aren’t permitted, it’s intended for guests who know their plans and prefer straightforward savings.
The Essential fare remains closest to what is available today. It includes Classic Wi-Fi for one device per guest, capable of supporting social media, messaging, browsing and audio calling. This option includes a 45-day dining reservation window, along with added flexibility to adjust voyage dates using a Future Voyage Credit. Name changes are also allowed for “Sailors (Guests) Two through Four.”
For those seeking more perks and freedom, the Premium fare delivers elevated benefits. For the first time, Sea Terrace categories and below will enjoy a 60-day dining reservation window, previously reserved only for suites. Premium fare also includes Premium Wi-Fi for two devices per guest with streaming and video capabilities, an included Bar Tab (drinks credit), and access to a priority support line for pre-voyage booking.
For RockStar and Mega RockStar Quarters, VoyageFair Choices brings one important upgrade: dining reservations now open 120 days prior to sailing, giving these travellers the earliest opportunity to book onboard experiences. Suite guests can continue to expect access to Richard’s Rooftop, priority boarding, curated in-room bars, dedicated RockStar Agent service and daily Bar Tabs for Mega RockStars.
