G Adventures and National Geographic Expeditions are entering the high-end market under a new venture called National Geographic Signature with G Adventures. Exploration is at the heart of the new “5 Star Experience” program, which will target travellers with a thirst for knowledge and who want to make a difference.
“These aren’t just luxury trips — they’re an invitation to experience the world with purpose,” G Adventures’ teases on its website.
Capped at 22 travellers and launching in January 2027, the new tours are centred on education, community, culture and access. The collection represents a “bold new travel style” that “will forge its own path in the [luxury] market,” the long-standing travel partners said.
The trips will feature hand-picked “elevated accommodation and service”, a dedicated expedition leader, educational talks with leading experts and ‘Signature Moments’ that embody the local culture and support connection with local communities, history and cuisine.
The National Geographic Signature with G Adventures series will go on sale in January 2026. The inaugural program will comprise 29 trips to destinations including South Africa, Vietnam, Japan, Central Asia, Peru and Jordan.
What makes the ‘Signature’ trips different?
National Geographic Signature with G Adventures will lean on National Geographic’s expertise in education and G Adventures’ leadership in the community tourism space, while offering unrivalled access to world-leading experts.
“Travellers seeking more than traditional ‘luxury’ will now have the opportunity to experience destinations through a National Geographic lens and unique immersive approach to exploration, with a greater focus on socially-conscious experiences that benefit local communities. The expanded collaboration also opens up this new way of exploring to discerning travellers worldwide,” the duo said in a statement.
Inspired by Nat Geo’s legacy of education, science, exploration and storytelling, the Signature trips will offer exclusive behind-the-scenes access to museums, historic sites or dining in extraordinary settings, and “transformative cultural immersion”.
G Adventures and National Geographic Expeditions have partnered for more than 10 years. They say the new Signature trips;
“Emphasise purpose, strengthening communities and giving back, representing a shift beyond a traditional luxury travel experience, supported by G Adventures’ 35 years of expertise as a pioneer of community tourism.”
“While many high-end travel experiences focus solely on comfort and exclusivity, these adventures are specifically designed to create meaningful, lasting benefits for local communities, from supporting local artisans and experts to selecting high-end locally-owned accommodations wherever possible.”
“This approach appeals to today’s discerning and socially conscious affluent consumers who increasingly seek experiences that align with their values while maintaining the exceptional quality and service they expect.”
Bruce Poon Tip, Founder of G Adventures, says the National Geographic Expeditions with G Adventures is “so much more than just high-end accommodations”.
“Over the past decade we have worked side-by-side with National Geographic to develop new ways to allow travellers to see the world. United by our shared vision that travel can be transformative, we knew there was a huge opportunity to develop a more conscious and meaningful way to travel within the luxury sector.”
Poon Tip continued, saying: “National Geographic Signature with G Adventures is about so much more than just high-end accommodations – the trips offer transformational adventures and present travellers with the opportunity to see and experience a destination in a way most travellers can’t, while creating lasting benefit for both the traveller and the communities they visit. With a legacy dating over 135 years, National Geographic is one of the most respected brands in the world and it’s an honour to work together to change how people view luxury travel, thereby generating greater impact for everyone.”
“The launch of National Geographic Signature with G Adventures poses a huge opportunity for our community of travel agents, as we bring this incredible offering to our global markets.
“These new trips will allow agents to offer their most discerning clients an experience that satisfies both their intellectual curiosity and desire to contribute positively to the world,” Poon Tip said.
Nancy Schumacher, Senior Vice President and General Manager, Adventures by Disney and National Geographic Expeditions says exploration is the impetus behind the Nat Geo Expeditions brand.
“We are thrilled to elevate our collaboration with G Adventures, expanding a partnership rooted in a shared vision for transformative, educational travel.
“We are reshaping travel by providing experiences that encourage connection, curiosity, and positive impact. The new phase enables travellers to engage with destinations in more immersive and meaningful ways,” Schumacher adds.
More at gadventures.com/gx/signature/
