Preferred Hotels & Resorts has unveiled its 2025 “Live Like a Legend” experience collection—an annual offering of rare moments available at hotels within its Legend Collection. The six bespoke journeys offer travellers “unparalleled access to the world’s most inspiring and dream-worthy experiences.”
The experiences are also aligned with the findings of The Luxury Travel Report 2025 by Preferred Hotels & Resorts, which revealed “legacy moments are the new luxury currency—as today’s affluent travellers seek rare, authentic, experiences that fundamentally shift their worldview and create lasting memories,” the company said. To that point, more than 61% of respondents said once-in-a-lifetime moments were the ultimate luxury experience, while over four-in-five added that insider connections unlock unforgettable travel moments.
Guests choose from the following six “Live Like a Legend” experiences:
“Tailored by Armani: A Dream in Design” at the Armani Hotel Milano (Milan, Italy)
This journey invites guests to enjoy a three-night stay in the Armani Presidential Suite, complete with front-row access to the Giorgio Armani fashion show, followed by a private fitting at the Armani atelier—where master tailors will craft two made-to-order garments. Additional highlights include a private, guided visit to Armani/Silos, spa treatments at Armani/Spa and culinary offerings including an in-suite dinner for two by Executive Chef Francesco Mascheroni, and a signature cocktail at Armani/Bamboo Bar.
“The Ruler of Your Own Island Estate” at Branson Beach Estate (Moskito Island British Virgin Islands)
On the 125-acre Moskito Island in the British Virgin Islands, guests can live like royalty during a four-night stay at Sir Richard Branson’s private retreat. Here, up to 22 guests can claim the entire estate as their own—with its secluded villas offering views of the Caribbean Sea and world-class amenities like infinity pools and tennis courts. Guests can also enjoy activities like to paddleboarding, snorkelling and sailing. Private chefs will create personalized menus featuring fresh, local ingredients. The adventure also includes a helicopter tour and a private tour of neighbouring Necker Island, where guests will encounter giant tortoises, lemurs and flamingos.
“Your Personal Winter Wonderland” at Brush Creek Ranch (Saratoga, Wyoming)
Surrounded by 30,000 acres of wilderness, guests step into a winter wonderland to enjoy a four-night stay in a secluded Homestead Cabin—complete with wine tastings, a cooking class and an immersive farm and distillery experience. Other adventures range from horsemanship lessons, trail rides and bespoke cowboy hat fitting to downhill skiing on the ranch’s private mountain and snowmobiling through Medicine Bow National Forest
“Phuket at Its Finest” at Andara Resort & Villas (Phuket, Thailand)
Between jungle and sea, Andara Resorts & Villas presents guests with the choice of two exclusive experiences. For larger gatherings, the Chandara Estate is tucked away from the main resort. Here, 14 guests can enjoy a three-night stay inclusive of a range of activities like a private yacht cruise to Phang Nga Bay and James Bond Island, an elephant sanctuary visit and a poolside Thai BBQ with live entertainment. For couples, a four-night stay with a private yacht cruise to the famed Phi Phi islands, guided night market tour, Thai cooking class, in-villa dinner prepared by private chef and nightly Roederer Cristal Champagne turndown service is available.
“Center Court Bliss, Sky-High Nights” at The Post Oak Hotel at Uptown Houston (Houston, Texas, U.S.)
Designed for the most loyal of fans with the ultimate centre court experience, the package includes four elite to a Houston Rockets game—complete with Lexus Lounge access, custom jerseys, VIP entrance and transportation to and from the game. After the final buzzer, guests will retreat to the Ambassador Suite for a two-night stay and enjoy access to Suite 32, a private penthouse sanctuary with a full basketball court, theatre, gym and skyline views. The experience is elevated by a private, sommelier-led wine dinner in The Cellar, spa treatments, daily breakfast for four, and helicopter airport transfers
“Mardi Gras, Made Yours” at The Windsor Court (New Orleans, Louisiana, U.S.)
Steps from New Orleans’ French Quarter, The Windsor Court is offering access to invitation-only moments and private events for six days of revelry in the “Big Easy.” With only one package available exclusively during Mardi Gras 2026, a group of four guests will enjoy a five-night stay in the James J. Coleman Presidential Suite, complete with police-escorted black car service and privileged access to exclusive of experiences—from riding in the Krewe of Orpheus parade, to a guaranteed table for four at Galatoire’s Friday Lunch, and parade-view dinners with grandstand seating at Herbsaint or Desi Vega’s Steakhouse. Additional highlights include private entry to The National WWII Museum, M.S. Rau Antiques and an after-hours visit to the New Orleans Museum of Art—plus a detox day at The Windsor Court Spa.
