Emblems Collection, a new global portfolio of luxury hotels from Accor, has launched its debut and flagship property, Lucknow Park Hotel & Spa, Emblems Collection after formally signing the retreat in June. Located near Bath in the UK’s Wiltshire countryside, the property is the first of an initial seven openings already signed for the new brand that will join the portfolio over the next two years.
Other intimate properties joining the Emblems Collection include;
- Rimrock Banff in the Canadian Rockies (2026);
- Masseria Furnirussi in the heart of Puglia, Italy (2026);
- Palazzo Sozzini Malavolt in Tuscany, Italy (2026);
- Relais San Clemente in Bosco (near Perugia) in Italy (2026), and;
- Elatos Resort in Greece (2027)
- Bellevue Hotel Cortina d’Ampezzo in the Italian Dolomites (2027);
Located in handpicked locations and in prime destinations or amidst striking natural landscapes, these properties combine a distinctively charismatic allure with an elevated sense of intimacy and residential flair.
Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection, said:
“Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy. We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life.
“In a fast-paced world, we value privacy and tranquillity, offering sanctuaries where luxury isn’t loud, but deeply felt. Each Emblems Collection hotel embodies authenticity, grace, and soul – because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems.”
With seven flagships hotels already signed and announced across Europe and the Americas, and over 15 additional properties in advanced discussions across all continents, Emblems Collection is on track to encompass up to 60 addresses worldwide over the next decade.
