Abercrombie & Kent (A&K) has launched a South Korea Destination Management Company, operating from Seoul. The new DMC strengthens A&K’s access to South Korea’s thriving cultural landscape at a moment when the country has emerged as Asia’s most compelling cosmopolitan alternative.

The launch comes as global interest in K-culture accelerates, from K-pop and K-dramas to trendsetting design, beauty innovation, and Seoul’s dynamic culinary scene, positioning South Korea as one of 2026’s destinations to watch. 

“South Korea represents the convergence of ancient tradition and contemporary innovation that defines modern luxury travel,” said Rebecca Osman, Chief Destination Officer at AKTG.

“This new DMC allows us to unlock authentic Korean experiences for our guests and trade partners, from Seoul’s cutting-edge neighbourhoods to centuries-old palaces and the country’s remarkable culinary heritage,” Osman said. 

The Seoul DMC will provide ground services to tour operators, cruise lines, meeting planners, and travel advisors through exclusively business-to-business partnerships.

This launch accelerates A&K’s strategic expansion following recent DMC openings in Mexico (as revealed by LATTE), Indonesia (foreshadowed by LATTE), and strategic acquisitions in the Nordics and Bolivia (revealed by LATTE).

The company’s global DMC network now provides unparalleled coverage across destinations experiencing surging luxury travel demand, comprised of a network of more than 3,000 staff, in over 70 offices and 83 countries.  

The launch in South Korea strengthens A&K’s DMC network across Northeast Asia, where the company has operated for 42 years from its Hong Kong office. The business also has established offices in Shanghai, Beijing and Tokyo, and sales coverage in Taiwan and Mongolia.

The Seoul DMC enables both standalone Korean itineraries and seamless multi-country programs across the region.