Pearl Expeditions has recruited cruise expert Julie Golding as its Head of Commercial and Product Marketing, reporting to GM and Head of Sustainability, Mick Fogg.

Golding will lead the commercial sales and customer service team while also working closely with marketing & PR agency GTI Tourism and sales representation agency, La Collection. The role will see her responsible for implementing integrated sales and marketing strategies to drive growth while building the brand’s unique positioning in the boutique expedition market.

Sarina Bratton AM, Executive Chair of Pearl Expeditions said Golding will build on the commercial strength established by expedition concierge and partnership managers Nicci Foulsham and Jo Schuetz.

“Julie has a strong background in key account management within the Australasian travel industry, keen commercial acumen and a successful history of identifying and creating trade and consumer marketing opportunities,” Bratton said. 

“She’ll ensure the unique experiences that have been expertly crafted by Pearl Expeditions are well articulated to our partners and consumer audiences, and this appointment marks our company’s transition from start-up to a fully operational business model, which is a significant milestone.”

With more than 20 years of experience in luxury travel, tourism and hospitality, Golding will draw on long-held industry relationships, as she develops a range of commercial partnerships and initiatives to support the growth of Pearl Expeditions. 

Prior to joining Pearl Expeditions, Golding held key positions at Rocky Mountaineer, Silversea and most recently at Ponant, before her departure last month.