Hapag-Lloyd Cruises has launched its new campaign ‘THE WORLD AWAITS YOU.‘
The campaign highlights three key promises you can convey to your customers:
- Global variety and inspiration: discover the world in all its facets with Hapag-Lloyd Cruises
- Unsurpassed quality and exclusivity: travel experiences that go far beyond the ordinary
- Measures for added value: secure benefits for your customers by booking early
On select cruises, your customers can save up to € 1,500 / USD 1,650 / GBP 1,290 with the early booking discount in the PLATINUM fare until 25 Feb 2026 or 31 May 2026*.
Benefits for you as an agency
3% additional commission
Increase your turnover with an additional 3% commission on every booking. Simply register at Hapag-Lloyd Cruises partner portal >> by 31 December 2025 and you will automatically receive these extra 3% on top of your basic commission for every cruise you sell that is part of Hapag-Lloyd Cruises’ campaign.
Booking competition: win an expedition cruise
Take part in Hapag-Lloyd Cruises’ booking competition and don’t miss the opportunity to win a 16-day expedition cruise in a cabin for 2 with the HANSEATIC inspiration to the Chilean fjords from 27 Nov – 13 Dec 2026. Value of the cruise approx. € 19,000!
More information on the booking competiton >>
More information on the campaign >>

New: soft drinks included and beverage package
On all voyages from 03 January 2026, Hapag-Lloyd Cruises’ guests will enjoy a complimentary selection of non-alcoholic beverages.
New beverage package: for just € 44 per person per day, your customers can enjoy a wide selection of alcoholic and additional non-alcoholic beverages – whenever and wherever they want. The beverage package can only be booked for the entire cruise and must be booked for all guests (aged 18 and over) staying in the same cabin/suite.
Please note: From 02 December 2025, the international on-board credit of € 300 per person does no longer apply. All bookings made before that date are not affected by the changes.

CULINARY ENJOYMENT
A Michelin-starred chef on board in person
In 2026, Hamburg-based three-star chef Kevin Fehling will be on board the EUROPA in person for eight selected cruises, indulging guests with his extraordinary world of culinary delights. As the creative mind and namesake of THE GLOBE gourmet restaurant, he combines modern haute cuisine with maritime lightness – creating a unique culinary experience at sea exclusively on board the EUROPA. With his unmistakable signature style, Fehling stands for creative cuisine of the highest quality as well as international appeal. He was recently honored at the prestigious Best Chef Awards in Milan.
Cruises with Kevin Fehling on board >>
Vegetarian caviar: premiere at Pearls
As the first caviar restaurant on the high seas, the Pearls on the EUROPA stands for exquisite selection, innovative creations and finely balanced menus in which the precious caviar pearls traditionally play the leading role. A total of 15 new compositions with an impressive selection of caviar have been created, along with 15 additional independent and innovative vegetarian compositions. Upon request, the vegetarian menus can also be prepared as vegan options. The vegetarian caviar is created through spherification, a process in which flavored liquids are transformed into small pearls that resemble caviar in consistency and appearance – but are completely plant-based thanks to ingredients such as yuzu, saffron tapioca, chilli pepper or Granny Smith.
Our sales team is ready to support you
Please send an email to sales@hl-cruises.com or contact your local Sales Representative
Lauren McAlpine (east coast and New Zealand):
+61 415 459 998
info@luxurytravelmarketing.com.au
Margi Jansma (west coast)
+61 488 900 961
info@luxurytravelmarketing.com.au
Sign up and stay tuned
Register at our partner portal AGENT COMPASS and sign up for the corresponding newsletter to get access to exclusive offers, marketing materials, social media content, booking relevant information as well as our e-booking tool.
Register now >>
Sign up for the newsletter >>
*Until 25 Feb 2026, your customers can benefit from an early booking discount of up to EUR 1,500 / USD 1,650 / GBP 1,290 per person in the PLATINUM fare on an exclusive selection of cruises for the 2026/27 season. For some cruises, the early booking discount is valid until 31 May 2026.
















