Florida-based host agency Travel Planners International has launched a new luxury division, Luxe House. The division—which will officially debut in January 2026—will provide an exclusive community for TPI advisors who focus on luxury and bespoke experiences to share best practices, brainstorm ideas and leverage relationships while providing TPI the opportunity to create customized educational programs, events, FAMS and partnerships for the cohort.
Luxe House will be helmed by Bre Cash, who recently returned to TPI after several years outside of the industry to help create this new division. (Cash previously served as an events manager for Travel Planners International.) Luxe House will be an exclusive opportunity for TPI’s advisors for whom the majority of their business is in luxury travel. In Year 1, there will be a maximum of 50 advisors to join the group and applications will be open for submission on November 17 and accessible through the end of November. The first group of advisors will be announced in January 2026.
Participation, TPI said, will be based on either percentage of total sales and/or minimum amount of sales in luxury business. Following the initial 50 members, admission to Luxe House may expand. TPI added that the new division “comes at an ideal time,” with 2026 forecasted to continue the growth of the luxury travel market and many luxury brands further defining their products.
According to Cash, “We have many advisors creating incredible, elevated trips and experiences for their customers and we want to reward that excellence and help them create more connections; cultivate new relationships with other like-minded advisors, partners and customers; and build a community of advisors who focus on this niche group.”
Jenn Lee, president and CMO of TPI, explained, “We see this as an opportunity for those solely focused on luxury travel who are looking to partner with a host agency.”
Aligned with TPI’s mission of providing education, marketing and sales to advisors, Luxe House will provide singular opportunities like bespoke partner exclusives and offers, immersive FAM experiences and ongoing educational resources.
