Avenue Two Travel, a Virtuoso member agency, a Forbes Travel Guide endorsed agency and a certified B Corp, at ILTM Cannes last week launched “The Avenue Approach,” a unified system that enhances how advisors work and how they collaborate with supplier partners. Designed to make life easier, faster and better for advisors, it also improves communication and coordination with partners who support Avenue Two clients worldwide.
Advisors can simply integrate “The Avenue Approach” into their existing workflow and preferred software systems. The system, according to Avenue Two, elevates the level of service they provide, improves consistency across the client journey and saves valuable time that can be redirected toward client care and revenue-generating activities. It achieves these by streamlining advisor workflows, reinforcing clarity in partner communication and providing a structure that elevates the trip’s full life cycle.
Additionally, partners receive timely and accurate information that supports the exceptional service they strive to deliver.
Why the New Process
Martha King, vice president of strategic partnerships for Avenue Two Travel, designed the system. She explained: “Our advisors now have a clear structure that supports their creativity and gives them more confidence in the planning process. The framework fits easily within the systems they already use. It helps them work with precision and intention. Our partners gain a more reliable flow of information. This creates better guest experiences and strengthens the relationships we value so deeply.”
“The Avenue Approach” marks a significant moment for Avenue Two Travel, the agency said, as it continues to invest in advisor development and partner collaboration. It reinforces a philosophy that excellence in travel design requires shared effort and shared values.
“Partnership sits at the heart of our success,” said Joshua Bush, CEO of Avenue Two Travel. “’The Avenue Approach’ doesn’t just elevate the advisor-client experience. It strengthens collaboration, trust and long-term success with preferred partners. Advisors are empowered to qualify clients more effectively, craft thoughtful RFPs and collaborate with intention and clarity. This leads to stronger conversions, fewer inefficiencies and deeper trust between Avenue Two Travel and its global network of partners.”
Lead image (left to right): Joshua Bush, CEO of Avenue Two Travel; Marret Taylor, chairman, Global A&K Travel Group Advisory Board and trade relations; Martha King, vice president of strategic partnerships, Avenue Two Travel; Shawn Johnson, senior vice president, A&K
