Swan Hellenic has recruited Kirsty Fruin as its Sales Director Australia & New Zealand, nabbing her from HX Expeditions where she was most recently a Key Account Manager for ANZ.

In her new role, Fruin will lead Swan Hellenic’s sales strategy and trade engagement throughout Australia and New Zealand, working closely with agency partners, key accounts and industry stakeholders to support continued growth and brand awareness. She will report to Beth Stolyar, Regional Director.

Fruin brings extensive experience in cruise and travel sales, with a strong focus on trade partnerships, commercial strategy and revenue growth. Her prior position at HX involved managing key trade relationships in the region and delivering targeted sales and marketing initiatives.

Her career includes senior roles with Fred. Olsen Cruise Lines, Royal Caribbean Cruises, and The Travel Corporation, where she held leadership and account management positions across both the UK and international markets.

“Kirsty’s deep understanding of the cruise and expedition sector, combined with her strong trade relationships and commercial expertise, makes her a valuable addition to the Swan Hellenic team,” Stolyar said. “We are excited to have her lead our sales efforts across Australia and New Zealand.”