An expanded partnership with Approach Guides will see Atlas Ocean Voyages launch personalised, co-branded websites designed specifically for travel advisors, creating a streamlined way to market and sell its voyages.

The new solution gives advisors access to Atlas Ocean Voyages’ extensive digital content while ensuring every interaction is branded to their individual business.

The initiative is designed to help advisors convert inspiration into sales more efficiently, according to Colleen Rodriguez, Vice President of Marketing at Atlas Ocean Voyages. “Our website is a treasure trove of content — from immersive itineraries and ship details to special offers and destination stories — and now advisors can use all of it to inspire clients and grow their business,” she said.

“With this launch, every page shared is fully co-branded and drives leads directly to the advisor, making their marketing smarter, faster and more impactful. It’s exactly what our partners need to succeed and a wonderful way to elevate our businesses together.”

The co-branded websites are integrated with Atlas Ocean Voyages’ pre-designed marketing pages, known as content experiences, which highlight the brand’s key differentiators. These include yacht-style expeditions, exclusive onboard moments, off-the-path destinations and all-inclusive luxury.

With the latest enhancement, each content experience links directly to the advisor’s personalised version of atlasoceanvoyages.com, allowing consumers to explore detailed itineraries, check real-time pricing and review availability within a single branded environment.

When travellers are ready to take the next step, built-in calls to action enable private, direct communication with their advisor, which Atlas says reinforces the advisor-client relationship while creating a seamless, personalised booking journey.

“Atlas Ocean Voyages now offers the industry’s most powerful co-branded marketing solution for trade partners,” said Approach Guides Co-Founder & CMO Jennifer Raezer. “Pairing content experiences with a co-branded website allows advisors to inspire travelers, nurture leads and convert interest into bookings — all within a single, cohesive brand experience.”

Available immediately, the service is free for travel advisors. Those already using Atlas Ocean Voyages content will automatically see their links direct clients to their new co-branded websites. Those new to the platform can activate their personalised site in seconds at inspires.to/atlas, with no login required.