Luxury travel advisors are benefitting from various latest trends reported by Luxury Travel Collection (LTC) at last week’s Harbour Soirée in Hong Kong for the group’s Global Business Owners. Speaking to around 100 Owner Members of LTC and partners, Nikki Glading, General Manager of LTC shared insight on what has the interest of the modern luxury leisure traveller in 2026.

Glading said high-net-worth travellers are craving immersion over material experiences, seeking out “transformation over indulgence,” and demanding authenticity in what they do.

“Experiences over possessions, and planning with purpose.”

“Seventy percent of luxury travellers express frustration with travel standardisation, and they are looking for unique destination identities,” Glading said.

“Spontaneity is disappearing and being replaced by careful curation,” she continued, which leans heavily in favour or expert travel advisors.

As has been the trend among trends for a few years, ‘cool-cations’ are popular with LTC’s clients too, such as Antarctica, Norway and Iceland, while solo female travel and multi-generational travel are continuing to be popular too. More than 70% of solo travellers are now female, Glading highlighted.

Event-inspired travel is also booking, especially among Gen Z and Millennials (earning the phrase ‘gig-tripping’) for events, festivals, concerts and sporting events.

Elsewhere, “more and more people are switching off from their everyday world to immerse themselves in wellness and destinations experiences” choosing a digital detox of some form.

Trending destinations for LTC include Antarctica, Scandinavia, Japan, post-Olympics Paris, and alternative destinations to the widely popular European favourites of Italy in Spain in peak season, to the likes of Slovenia, Croatia and Portugal), and National Parks.

More from LTC’s Harbour Soirée in LATTE this week.