A growing trend toward cooler-weather cruising is behind Oceania Cruises‘ decision to launch its most extensive collection of winter Mediterranean itineraries in its history, according to Director of Sales Australia and New Zealand James Sitters.
Oceania Allura will sail the cruise line’s first-ever winter season in the Mediterranean and Canary Islands in 2027/28, to take place during the less-travelled months of November through March.
Speaking to LATTE, Sitters confirmed that the “Quiet Mediterranean” focus comes as the cruise line sees rising interest in year-round cruising options from travellers keen to avoid peak-season crowds and temperatures.
“We wanted to shine a light on the Mediterranean winter as it offers a completely different and authentic experience,” he explained. “With fewer tourists and the added charm of holiday festivities, guests can experience these iconic cities in a different light, enjoying unique experiences that invite travellers to linger for longer.”
In addition to these itineraries, Sitters expects the 2027/28 program’s Grand Voyages, particularly those beginning or ending in Australia or New Zealand, to prove popular with those seeking deeper exploration and greater value.
“These itineraries allow guests to explore multiple continents in one seamless journey – something that deeply appeals to our long-haul travellers,” he said. “The 59-day South Pacific voyage from Miami to Sydney, for example, is generating strong buzz thanks to its blend of tropical escapes and cultural hotspots.”
Among these longer itineraries is an epic 96-day Rome to Auckland voyage, with the desire for deeper immersion prompting the cruise line to also add more overnight stays in “iconic cities” reflecting a broader shift towards “slower travel”. These include Hong Kong, Bangkok and Singapore.
Ensuring the right guests are matched with the right itineraries is key, with Oceania working closely with the trade to do precisely that. “Many of our guests in this region are long-haul travellers who plan well in advance, so working closely with advisors to tap into that mindset is a key part of our strategy,” Sitters said.
“With bookings now open through 2028, our focus is firmly on continuing to strengthen partnerships with travel advisors. They are absolutely essential in driving early demand and building long-term brand loyalty, especially in the Australian and New Zealand markets.”
As part of its trade outreach approach, the cruise lune has introduced more structured marketing opportunities and booking incentives. It also recently released a webinar to tie-in with the double season launch and is working closely with CLIA on initiatives such as Cruise Month to educate travel advisor partners.
Meanwhile, Oceania remains committed to redefining luxury as a “deeply personal experience”, said Sitters. He referred to recent enhancements to the Your World Included line-up of inclusions which added either a shore excursion credit or complimentary wine and beer during lunch and dinner to its offering.
“This option empowers guests to customise their voyage,” he said. ”Coupled with our Best Value Guarantee, this expanded collection represents not only our most enriching offering to date but also the best value program we have ever introduced.”
