Ensemble is just back from its annual Summit at the Fairmont Le Château Frontenac, where more than 200 attendees from across North America joined for three days of learning, leadership and collaboration under the theme “Reimagine the Future.” Designed for agency owners and managers as well as top supplier partners, Summit focused on the challenges and opportunities unique to running a modern travel business.

Highlighting Ensemble’s Growth 

Ensemble President Michael Johnson opened the event alongside the senior leadership team, including the newly appointed SVP, Partner Relations, Danny Finkel, with a brief update on Ensemble’s performance and continued growth over the past year, including the addition of over 50 member agencies and nearly 120 preferred partners. 

This growth, Johnson pointed out, has been particularly notable in the cruise and ‘sun and sand’ categories. Johnson attributed this to the consortium’s “complete transformation across all discipline—from technology and marketing to partner engagement and training/development.”  

Insights From the Ensemble Census 

During the opening session, members of the senior leadership team shared results from Ensemble’s annual census, highlighting feedback that is helping shape future priorities and guide investments in the programs and resources that matter most to members. 

Highlights included: 

• 95% of respondents stated that the community at Ensemble met or exceeded expectations
• 91% of respondents said Ensemble’s training met or exceeded expectations
• 97% of owner/managers reported considering Ensemble preferred partners when booking, citing profit share potential and higher commissions as key motivators
• 83% said the marketing met or exceeded expectations, with the Range Travel portfolio among the most popular tools for members 

“The census is invaluable in helping us understand what’s resonating with our members and where we can focus our efforts to better support their evolving needs,” said Kristina Boyce, SVP, Member Services. “It validates that we’re on the right path while also pinpointing where continued investment will deliver the greatest value ensuring our programs and resources drive meaningful impact for our members and their businesses.”  

To that point, new programs specifically created in response to feedback from the census included a new Hotel Group Desk to streamline the process for members sourcing for larger groups as well as a new social media management platform to help members enhance their online presence. 

A Renewed Commitment to Make-A-Wish 

Johnson also announced the renewal of Ensemble’s partnership with Make-A-Wish, originally established in 2010. Together, Ensemble and its members will aim to grant 14 wishes (seven each in the U.S. and Canada) in advance of Horizons 2026, the consortium’s annual gathering to be held May 4–6, 2026, in Las Vegas. 

The fundraising target of $150,000 will be matched dollar-for-dollar by Ensemble’s parent company. 

During Summit, members engaged in a session where teams designed creative wish experiences for two children in the program marking a heartfelt and inspiring start to the campaign. 

Destination Focus

True to Ensemble’s spirit of connection and discovery, attendees also had the opportunity to immerse themselves in Québec City’s charm through a selection of curated experiences including vineyard visits, culinary tours, an art walk, e-bike explorations, a St. Lawrence River zodiac excursion and more. 

It was also announced that the next Summit would be held from November 4-6, 2026 in Mexico.