UK cultural tour operator, Martin Randall Travel, has made its first international trade-focused push since being founded in 1988. MRT operates small group tours spanning art, architecture, music, history and architecture, along with and all-inclusive, private music festivals.

Targeting “the intellectually and culturally curious”, MRT’s trips operate in Europe, the Americas, Middle East, Asia, Africa and Australia, with themes also extending to gastronomy, walking and house and gardens.

Martin Randall Travel has partnered with Ascend Travel Group as their first travel trade representative in Australia.

Kelly Ward, MRT’s Australian Country Manager, said “Australia has been one of our strongest international markets for more than 25 years, thanks to the wonderful depth of curiosity of Australian travellers. They seek to uncover the stories that give places meaning and we’re passionate about creating those transformative experiences for them.”

Ascend Travel Group will deliver local training, tailored sales support, and marketing initiatives to help agents capture demand in the premium cultural travel segment.

Martin Randall Travel launches in Australia with preferred partnerships with CT Partners, Envoyage, Link Travel Group, and Luxury Travel Collection.

Travel advisors can contact Ascend Travel Group sales@ascendtravelgroup.com.au for training and marketing support, or Martin Randall Travel tradesupport@martinrandall.com for bookings.