The Hongkong and Shanghai Hotels, Limited (HSH) – the owner/operator of Peninsula Hotels – has named Julien Munoz as its incoming Chief Commercial Officer, effective 12 November 2025. Munoz will oversee the group’s sales and marketing teams, reporting directly to CEO, Benjamin Vuchot.
A seasoned commercial leader with over 25 years’ experience in the luxury hospitality, entertainment and digital sectors, he joins HSH from Monte-Carlo Société des Bains de Mer (SBM), where he was Chief Commercial Officer and an Executive Committee Member. There, he led the commercial strategy for a diverse portfolio including luxury hotels, Michelin-starred restaurants, entertainment venues and casinos.
“Bringing Julien onto the leadership team in the newly created role of Chief Commercial Officer marks a new chapter for the HSH group, as we continue to invest in our people and explore new growth opportunities for the business,” said Chief Executive Officer Benjamin Vuchot. “With Julien’s expertise in the international luxury hospitality sector, we look forward to his contribution in leading the group’s global commercial strategy and enhancing The Peninsula’s brand presence, as well as driving guest engagement.”
Munoz said: “I am honoured to join a company with such a remarkable heritage and reputation for service excellence.
“This is an exciting moment to build on the company’s rich tradition while exploring new opportunities for growth.”
He continued, “I look forward to working alongside this talented team to elevate the brand’s global presence and connect with existing and new guests, while staying true to the values that make this company so exceptional.”
The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula London, The Peninsula Paris, The Peninsula Istanbul, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Tokyo, The Peninsula Bangkok and The Peninsula Manila. HSH Group also has numerous other hotel assets around the world.
