For the third year in a row, Mandarin Oriental has been named the “World’s Best Luxury Hotel Brand.”
The rankings, as produced by Luxury Travel Intelligence (LTI), weighs 130 touchpoints to score luxury hotel brands out of a possible 4,663 points. These “touchpoints”—which include “a brand’s ability to uphold its passion, commitment, ethos and values, alongside the quality of its management and staff”—are geared toward the brand level, not the individual properties.
Perhaps more impressive than securing the top spot for three straight years, Mandarin Oriental has also improved its score in each of those years. (In 2023, the brand achieved a score of 81.4%, followed by 81.6% last year and 81.8% this year.)
The full rankings are as follows, with this year’s score represented as a percentage and the brand’s ranking last year in parentheses:
- Mandarin Oriental 81.8% (1)
- Aman 80.7% (5)
- Bulgari 80.6% (2)
- Oetker Collection 80.0% (3)
- Rosewood 78.3% (8)
- Four Seasons 77.5% (12)
- Six Senses 77.2% (4)
- Auberge Resorts 76.1% (10)
- Rocco Forte 75.8% (7)
- One&Only 75.4% (6)
- Belmond 72.9% (9)
- Dorchester Collection 71.9% (11)
- Peninsula 70.8% (13)
- Banyan Tree 69.7% (New Entry)
- Raffles 69.0% (15)
LTI noted in its announcement, “Each year we restart the evaluation process, meaning that results from previous years do not influence the current year’s findings. This approach can lead to fluctuations in the results, but it reflects the dynamic nature of the sector and our commitment to accurately portraying the current landscape.”
